Capabilities

In order to produce exceptional value for our clients, employees and shareholders, we organize our services into main business lines, each with its own area of strength and strategies. At the same time, these segments are naturally and inextricably woven together, inspiring us to work across disciplines and geographies to deliver exceptional solutions to complex issues.

  • Data Acquisition
Our operations are supported by 100+ highly trained interviewers covering all regions, rigorously applying systematic random sampling techniques. We ensure data quality and integrity using advanced software like QPSMR and CONFIRMIT for CAPI, complete with GPS Co-ordinates tracking for verification. For telephone studies, our CATI setup features QPSMR scripting integrated with audio recording, simultaneous listening, Auto dialer, and random digit generation. Furthermore, our qualitative expertise is unmatched, boasting 18 experienced moderators and 10 simultaneous translators for focus groups conducted across 10 recommended CLT venues across KSA covering all socio-economic classes, ensuring 100% recorded interviews for full transparency.
  • Facilities
Our state-of-the-art facilities are designed for precision and flexibility, featuring 60 tablets and 30 notebooks to support diverse research methodologies. We boast 25 Computer-Aided Interviewing (CAI) machines, enabling us to conduct international studies with our team of bilingual, experienced telephonic interviewers. For qualitative research, we offer two dedicated Focus Group Discussion (FGD) rooms in both Jeddah and Riyadh, each equipped with observation facilities to ensure a comprehensive and insightful qualitative research experience.
  • DATA Processing
scripting, coding, data entry, data preparation, and data processing services.
The well-versed team in data coding, data handling and data processing with 20+ years’ experience.
Specialized in different software and tools in Market Research (QPSMR, ConfirmIT, Qualtrics, Ascribe, SPSS, Quantum, etc.)
Broad-based experience in the analysis of a variety of customized quantitative/qualitative methods, product categories, and sectors.