ubai, UAE – (11-9-2022)
When it comes to analyzing the complex markets of the MENA region, experience is the most valuable currency. This is the core strength of Hub Research, led by market research veteran, Ahmed Farid. With over 16 years of experience, much of it spent at industry giants like Ipsos and Kantar, Farid and his team today offer a new model based on meticulous accuracy and profound industry understanding.
Before founding Hub Research, Farid successfully managed hundreds of Qualitative and Quantitative (Qual & Quant) research projects across vital sectors including Telecom, IT, Finance, FMCG, Real Estate, and Tourism. His expertise covers markets across the globe, from the GCC and Levant to Asia, the USA, and Europe.
“Our vision at Hub Research is to transform data into strategies,” says Farid. “It’s not just about collecting numbers, it’s about understanding the ‘why’ and ‘how.’ We utilize our global experience to implement it locally, providing our clients not just with reports, but a roadmap for innovation and long-term success.”
This veteran leadership is what gives Hub Research its unique ability to handle the most complex studies, from Concept Tests and Pre & Post-Launch Evaluations, ensuring actionable outcomes that drive momentum.
